Santa Fe Opera is known for the caliber of its productions and for its glorious setting which provides an unforgettable experience for audiences who are treated to both a grand 360 degree desert vista and world-class artistry on stage.

The open-air theater undertakes a further expansion to allow for more ambitious opera productions, enhance the overall audience experience, and create a more comfortable environment for artists and production staff.

The newly designed capital campaign brochure is a calling card to tell the brand’s expansion story. The challenge was to create a sophisticated brochure that captures both the Opera’s core identity with immersive photos of the magnificent Mesa landscape and world-renowned repertoire, and convey those unique experiences through tactility of the booklet.

Santa Fe Opera is known for the caliber of its productions and for its glorious setting which provides an unforgettable experience for audiences who are treated to both a grand 360 degree desert vista and world-class artistry on stage.

The open-air theater undertakes a further expansion to allow for more ambitious opera productions, enhance the overall audience experience, and create a more comfortable environment for artists and production staff.

The newly designed capital campaign brochure is a calling card to tell the brand’s expansion story. The challenge was to create a sophisticated brochure that captures both the Opera’s core identity with immersive photos of the magnificent Mesa landscape and world-renowned repertoire, and convey those unique experiences through tactility of the booklet.

Santa Fe Opera is known for the caliber of its productions and for its glorious setting which provides an unforgettable experience for audiences who are treated to both a grand 360 degree desert vista and world-class artistry on stage.

The open-air theater undertakes a further expansion to allow for more ambitious opera productions, enhance the overall audience experience, and create a more comfortable environment for artists and production staff.

The newly designed capital campaign brochure is a calling card to tell the brand’s expansion story. The challenge was to create a sophisticated brochure that captures both the Opera’s core identity with immersive photos of the magnificent Mesa landscape and world-renowned repertoire, and convey those unique experiences through tactility of the booklet.

Taking inspiration from the grand, panoramic nature that surrounds the Opera, both color palette and paper stock texture of the brochure reflect the deep red and yellow of the sunset and the rustic brown of the soil. An experience of untying a deep red cotton thread, which ties all around the outer envelope that encloses the brochure, is to evoke how the horizon in the local landscape is seen at 360 degrees.

Taking inspiration from the grand, panoramic nature that surrounds the Opera, both color palette and paper stock texture of the brochure reflect the deep red and yellow of the sunset and the rustic brown of the soil. An experience of untying a deep red cotton thread, which ties all around the outer envelope that encloses the brochure, is to evoke how the horizon in the local landscape is seen at 360 degrees.

Taking inspiration from the grand, panoramic nature that surrounds the Opera, both color palette and paper stock texture of the brochure reflect the deep red and yellow of the sunset and the rustic brown of the soil. An experience of untying a deep red cotton thread, which ties all around the outer envelope that encloses the brochure, is to evoke how the horizon in the local landscape is seen at 360 degrees.

The complex brochure and its matching folder structures required creative thoughts in composing; three page spreads showing panoramic landsape photos are inserted among two page spreads while the entire brochure is bound with red cotton string that matches with the closure string of the outer folder. Numerous miniture mockups and print samples were developed during the process of unraveling the structural challenge.

The complex brochure and its matching folder structures required creative thoughts in composing; three page spreads showing panoramic landsape photos are inserted among two page spreads while the entire brochure is bound with red cotton string that matches with the closure string of the outer folder. Numerous miniture mockups and print samples were developed during the process of unraveling the structural challenge.

The complex brochure and its matching folder structures required creative thoughts in composing; three page spreads showing panoramic landsape photos are inserted among two page spreads while the entire brochure is bound with red cotton string that matches with the closure string of the outer folder. Numerous miniture mockups and print samples were developed during the process of unraveling the structural challenge.