CAMPAIGN VISUAL IDENTITY
Olympus America
SCOPE OF WORK INCLUDED
Design, Typography
CAMPAIGN VISUAL IDENTITY
Olympus America
SCOPE OF WORK INCLUDED
Design, Typography
CAMPAIGN VISUAL IDENTITY
Olympus America
SCOPE OF WORK INCLUDED
Design, Typography
CAMPAIGN VISUAL IDENTITY
Olympus America
SCOPE OF WORK INCLUDED
Design, Typography
CAMPAIGN VISUAL IDENTITY
Olympus America
SCOPE OF WORK INCLUDED
Design, Typography
Olympus America is the global leader in endoscopy and the medical devices used to help detect, diagnose and treat gastrointestinal diseases — including colorectal cancer. The company firmly believes that it is their responsibility to educate people on the facts, encourage prevention and help lead the charge in fighting this disease, which is preventable and treatable through recommended screening.
As a part of their ongoing colon cancer awareness campaign, designing of a series of posters was tasked to help demystify public’s perception of the disease.
While showing just facts is the conventional approach by this type of awareness campaign, it was significant to grab public attention quickly so bold graphic and typography were devised. The lines of questions/myths around the disease became headlines to lead the direct communication of the series.
Olympus America is the global leader in endoscopy and the medical devices used to help detect, diagnose and treat gastrointestinal diseases — including colorectal cancer. The company firmly believes that it is their responsibility to educate people on the facts, encourage prevention and help lead the charge in fighting this disease, which is preventable and treatable through recommended screening.
As a part of their ongoing colon cancer awareness campaign, designing of a series of posters was tasked to help demystify public's perception of the disease.
While showing just facts is the conventional approach by this type of awareness campaign, it was significant to grab public attention quickly so bold graphic and typography were devised. The lines of questions/myths around the disease became headlines to lead the direct communication of the series.
Olympus America is the global leader in endoscopy and the medical devices used to help detect, diagnose and treat gastrointestinal diseases — including colorectal cancer. The company firmly believes that it is their responsibility to educate people on the facts, encourage prevention and help lead the charge in fighting this disease, which is preventable and treatable through recommended screening.
As a part of their ongoing colon cancer awareness campaign, designing of a series of posters was tasked to help demystify public’s perception of the disease.
While showing just facts is the conventional approach by this type of awareness campaign, it was significant to grab public attention quickly so bold graphic and typography were devised. The lines of questions/myths around the disease became headlines to lead the direct communication of the series.
Olympus America is the global leader in endoscopy and the medical devices used to help detect, diagnose and treat gastrointestinal diseases — including colorectal cancer. The company firmly believes that it is their responsibility to educate people on the facts, encourage prevention and help lead the charge in fighting this disease, which is preventable and treatable through recommended screening.
As a part of their ongoing colon cancer awareness campaign, designing of a series of posters was tasked to help demystify public's perception of the disease.
While showing just facts is the conventional approach by this type of awareness campaign, it was significant to grab public attention quickly so bold graphic and typography were devised. The lines of questions/myths around the disease became headlines to lead the direct communication of the series.
Olympus America is the global leader in endoscopy and the medical devices used to help detect, diagnose and treat gastrointestinal diseases — including colorectal cancer. The company firmly believes that it is their responsibility to educate people on the facts, encourage prevention and help lead the charge in fighting this disease, which is preventable and treatable through recommended screening.
As a part of their ongoing colon cancer awareness campaign, designing of a series of posters was tasked to help demystify public's perception of the disease.
While showing just facts is the conventional approach by this type of awareness campaign, it was significant to grab public attention quickly so bold graphic and typography were devised. The lines of questions/myths around the disease became headlines to lead the direct communication of the series.
The visual language was developed and inspired by the shape of a colon, which resonates with a question mark. By highlighting the various cancer symptoms, four differently stylized colon shapes were designed to function as a bold question mark graphic for finishing up each headlines.
The blue color palette was commonly identified and associated with colon cancer awareness support.
The visual language was developed and inspired by the shape of a colon, which resonates with a question mark. By highlighting the various cancer symptoms, four differently stylized colon shapes were designed to function as a bold question mark graphic for finishing up each headlines.
The blue color palette was commonly identified and associated with colon cancer awareness support.
The visual language was developed and inspired by the shape of a colon, which resonates with a question mark. By highlighting the various cancer symptoms, four differently stylized colon shapes were designed to function as a bold question mark graphic for each headlines.
The blue color palette was commonly identified and associated with colon cancer awareness support.
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