Celebrating over 100 years of service to the  Baltimore community, The Baltimore Museum of Art connects art to the region and world, embodying a commitment to artistic excellence and social equity.

When The Museum re-opened its newly designed Contemporary Wing, an opportunity emerged to develop an institutional campaign to promote the opening of its inspiring new extension, which houses its contemporary art collection. The campaign was intended to emphasize the newness of the museum through the campiagn’s bold visual language. The campaign lock-up consisted of “New” with the square shape of the BMA logo mark, playing as a period which echoes the boldness and confidence of the museum’s contemporary collection. While the tilted lock-up, “New” made the campaign identity memorable, it also functioned as a container for the secondary message, “New Artists. New Art. New Attitude.”

In addition to the campaign visual identity, campaign advertisements, stationary, and collaterals were also designed.

Celebrating over 100 years of service to the  Baltimore community, The Baltimore Museum of Art connects art to the region and world, embodying a commitment to artistic excellence and social equity.

When The Museum re-opened its newly designed Contemporary Wing, an opportunity emerged to develop an institutional campaign to promote the opening of its inspiring new extension, which houses its contemporary art collection. The campaign was intended to emphasize the newness of the museum through the campiagn’s bold visual language. The campaign lock-up consisted of “New” with the square shape of the BMA logo mark, playing as a period which echoes the boldness and confidence of the museum’s contemporary collection. While the tilted lock-up, “New” made the campaign identity memorable, it also functioned as a container for the secondary message, “New Artists. New Art. New Attitude.”

In addition to the campaign visual identity, campaign advertisements, stationary, and collaterals were also designed.

Celebrating over 100 years of service to the Baltimore community, The Baltimore Museum of Art connects art to the region and world, embodying a commitment to artistic excellence and social equity.

When The Museum re-opened its newly designed Contemporary Wing, an opportunity emerged to develop an institutional campaign to promote the opening of its inspiring new extension, which houses its contemporary art collection. The campaign was intended to emphasize the newness of the museum through the campiagn’s bold visual language. The campaign lock-up consisted of “New” with the square shape of the BMA logo mark, playing as a period which echoes the boldness and confidence of the museum’s contemporary collection. While the tilted lock-up, “New” made the campaign identity memorable, it also functioned as a container for the secondary message, “New Artists. New Art. New Attitude.”

In addition to the campaign visual identity, campaign advertisements, stationary, and collaterals were also designed.