BRAND IDENTITY & COLLATERAL
Culture Track
SCOPE OF WORK INCLUDED
Design, Art Direction, Motion Graphic, Photography
BRAND IDENTITY & COLLATERAL
Culture Track
SCOPE OF WORK INCLUDED
Design, Art Direction, Motion Graphic, Photography
BRAND IDENTITY & COLLATERAL
Culture Track
SCOPE OF WORK INCLUDED
Design, Art Direction, Motion Graphic, Photography
BRAND IDENTITY & COLLATERAL
Culture Track
SCOPE OF WORK INCLUDED
Design, Art Direction, Motion Graphic, Photography
BRAND IDENTITY & COLLATERAL
Culture Track
SCOPE OF WORK INCLUDED
Design, Art Direction, Motion Graphic, Photography
Culture Track, developed by LaPlaca Cohen in 2001, is the largest ongoing study in the US, tracking the shifting attitudes and behaviors of cultural audiences.
Dedicated to addressing the most pressing challenges facing the worlds of culture and creativity through research, education, dialogue, and action, Culture Track made a major shift in 2017 by devoting itself to deeper research by conducting many regionally focused-presentations and workshops through a dynamic online portal where the research came to life with the assistence of a series of data visualizations.
An opportunity for the brand refreshment was needed to support this dynamic shift to create a relevant and unique visual expression. As part of the brand refresh, it was essential to map out the cultural audience journey through the research, then develop a visual language and information graphics to capture and narrate a range of qualitative and quantitative data findings. Focus was placed particularly on creating a visual vernacular to steer the brand into the future of the cultural realm.
Through the process of developing the cohesive visual identity of Culture Track’s 2017, the brand’s all touching points ranging from photography, brochure, collateral, website, signage, and motion graphics were designed.
Culture Track, developed by LaPlaca Cohen in 2001, is the largest ongoing study in the US, tracking the shifting attitudes and behaviors of cultural audiences.
Dedicated to addressing the most pressing challenges facing the worlds of culture and creativity through research, education, dialogue, and action, Culture Track made a major shift in 2017 by devoting itself to deeper research by conducting many regionally focused-presentations and workshops through a dynamic online portal where the research came to life with the assistence of a series of data visualizations.
An opportunity for the brand refreshment was needed to support this dynamic shift to create a relevant and unique visual expression. As part of the brand refresh, it was essential to map out the cultural audience journey through the research, then develop a visual language and information graphics to capture and narrate a range of qualitative and quantitative data findings. Focus was placed particularly on creating a visual vernacular to steer the brand into the future of the cultural realm.
Through the process of developing the cohesive visual Culture Track’s 2017 identity, the brand’s all touching points ranging from photography, brochure, collateral, website, signage, and motion graphics were designed.
Culture Track, developed by LaPlaca Cohen in 2001, is the largest ongoing study in the US, tracking the shifting attitudes and behaviors of cultural audiences.
Dedicated to addressing the most pressing challenges facing the worlds of culture and creativity through research, education, dialogue, and action, Culture Track made a major shift in 2017 by devoting itself to deeper research by conducting many regionally focused-presentations and workshops through a dynamic online portal where the research came to life with the assistence of a series of data visualizations.
An opportunity for the brand refreshment was needed to support this dynamic shift to create a relevant and unique visual expression. As part of the brand refresh, it was essential to map out the cultural audience journey through the research, then develop a visual language and information graphics to capture and narrate a range of qualitative and quantitative data findings. Focus was placed particularly on creating a visual vernacular to steer the brand into the future of the cultural realm.
Through the process of developing the cohesive visual Culture Track’s 2017 identity, the brand’s all touching points ranging from photography, brochure, collateral, website, signage, and motion graphics were designed.
Culture Track, developed by LaPlaca Cohen in 2001, is the largest ongoing study in the US, tracking the shifting attitudes and behaviors of cultural audiences.
Dedicated to addressing the most pressing challenges facing the worlds of culture and creativity through research, education, dialogue, and action, Culture Track made a major shift in 2017 by devoting itself to deeper research by conducting many regionally focused-presentations and workshops through a dynamic online portal where the research came to life with the assistence of a series of data visualizations.
An opportunity for the brand refreshment was needed to support this dynamic shift to create a relevant and unique visual expression. As part of the brand refresh, it was essential to map out the cultural audience journey through the research, then develop a visual language and information graphics to capture and narrate a range of qualitative and quantitative data findings. Focus was placed particularly on creating a visual vernacular to steer the brand into the future of the cultural realm.
Through the process of developing the cohesive visual Culture Track’s 2017 identity, the brand’s all touching points ranging from photography, brochure, collateral, website, signage, and motion graphics were designed.
Culture Track, developed by LaPlaca Cohen in 2001, is the largest ongoing study in the US, tracking the shifting attitudes and behaviors of cultural audiences.
Dedicated to addressing the most pressing challenges facing the worlds of culture and creativity through research, education, dialogue, and action, Culture Track made a major shift in 2017 by devoting itself to deeper research by conducting many regionally focused-presentations and workshops through a dynamic online portal where the research came to life with the assistence of a series of data visualizations.
An opportunity for the brand refreshment was needed to support this dynamic shift to create a relevant and unique visual expression. As part of the brand refresh, it was essential to map out the cultural audience journey through the research, then develop a visual language and information graphics to capture and narrate a range of qualitative and quantitative data findings. Focus was placed particularly on creating a visual vernacular to steer the brand into the future of the cultural realm.
Through the process of developing the cohesive visual Culture Track’s 2017 identity, the brand’s all touching points ranging from photography, brochure, collateral, website, signage, and motion graphics were designed.
Illustration by Maya Ish-Shalom
Culture Track ’17 national study surveys approximately 4,100 culturally-engaged people across the country, gathering a vast amount of data on how audiences are consuming culture.
In order to make the survey’s complex
findings easier to comprehend, a wide array of graphic icons which visually articulate the ideas were illustrated and designed.
Culture Track ’17 national study surveys approximately 4,100 culturally-engaged people across the country, gathering a vast amount of data on how audiences are consuming culture.
In order to make the survey’s complex findings easier to comprehend, a wide array of graphic icons which visually articulate the ideas were illustrated and designed.
Culture Track ’17 national study surveys approximately 4,100 culturally-engaged people across the country, gathering a vast amount of data on how audiences are consuming culture.
In order to make the survey’s complex findings easier to comprehend, a wide array of graphic icons which visually articulate the ideas were illustrated and designed.
Culture Track ’17 national study surveys approximately 4,100 culturally-engaged people across the country, gathering a vast amount of data on how audiences are consuming culture.
In order to make the survey’s complex findings easier to comprehend, a wide array of graphic icons which visually articulate the ideas were illustrated and designed.
Culture Track ’17 national study surveys approximately 4,100 culturally-engaged people
across the country, gathering a vast amount of data on how audiences are consuming culture.
In order to make the survey’s complex findings easier to comprehend, a wide array of graphic icons which visually articulate the ideas were illustrated and designed.
Since the Culture Track ’17 launched at the New York Times Center, New York City in October, 2017, so far more than 17 regional presentation events have been held both nationally and internationally.
Since the Culture Track ’17 launched at the New York Times Center, New York City in October, 2017, so far more than seventeen regional presentation events have been held both nationally and internationally.
Since the Culture Track ’17 launched at the New York Times Center, New York City in October, 2017, so far more than seventeen regional presentation events have been held both nationally and internationally.
Since the Culture Track ’17 launched at the New York Times Center, New York City in October, 2017, so far more than seventeen regional presentation events have been held both nationally and internationally.
Since the Culture Track ’17 launched at the New York Times Center, New York City in October, 2017, so far more than seventeen regional presentation events have been held both nationally and internationally.
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