SEASON BROCHURE
Joyce Theater
SCOPE OF WORK INCLUDED
Design, Art Direction
SEASON BROCHURE
Joyce Theater
SCOPE OF WORK INCLUDED
Design, Art Direction
SEASON BROCHURE
Joyce Theater
SCOPE OF WORK INCLUDED
Design, Art Direction
Since its opening in 1982 in New York City, The Joyce Theater has been an internationally acclaimed home for dance. Residing in a quintessential New York building, formerly housed the Elgin Theater, a defunct movie theater, Joyce Theater has thrived in one of New York City’s most culturally vibrant Chelsea neighborhoods.
For over a decade, Ryo directed Joyce brand design, including advertising campaigns, collateral, and, perhaps most significantly, the Theater’s bi-annual season brochure. Each season, the look and feel of the brochure was devised in the spirit of keeping the Joyce brand fresh, energetic, and vibrant through showcasing diverse dance troupes from the world and reflecting Joyce’s mission of supporting the art of choreography, and making the artform accessible for wider audiences. At the Joyce, dancers challenge in pushing their boundary of surrounding space or a stage through their physical expression. This essence of the art form instills to inspire initial creative direction. The dancers’ kinetic energy also found in photographs often guides to establish visual tensions and dialogues in layout.
Ryo’s involvement with projects spanned a wide range of responsibility that included ideation of a visual theme that dictates each season’s art direction, design implementation, and printing supervision while managing client communication and production timeline.
Since its opening in 1982 in New York City, The Joyce Theater has been an internationally acclaimed home for dance. Residing in a quintessential New York building, formerly housed the Elgin Theater, a defunct movie theater, Joyce Theater has thrived in one of New York City’s most culturally vibrant Chelsea neighborhoods.
For over a decade, Ryo directed Joyce brand design, including advertising campaigns, collateral, and, perhaps most significantly, the Theater’s bi-annual season brochure. Each season, the look and feel of the brochure was devised in the spirit of keeping the Joyce brand fresh, energetic, and vibrant through showcasing diverse dance troupes from the world and reflecting Joyce’s mission of supporting the art of choreography, and making the artform accessible for wider audiences. At the Joyce, dancers challenge in pushing their boundary of surrounding space or a stage through their physical expression. This essence of the art form instills to inspire initial creative direction. The dancers’ kinetic energy also found in photographs often guides to establish visual tensions and dialogues in layout.
Ryo’s involvement with projects spanned a wide range of responsibility that included ideation of a visual theme that dictates each season’s art direction, design implementation, and printing supervision while managing client communication and production timeline.
Since its opening in 1982 in New York City, The Joyce Theater has been an internationally acclaimed home for dance. Residing in a quintessential New York building, formerly housed the Elgin Theater, a defunct movie theater, Joyce Theater has thrived in one of New York City’s most culturally vibrant Chelsea neighborhoods.
For over a decade, Ryo directed Joyce brand design, including advertising campaigns, collateral, and, perhaps most significantly, the Theater’s bi-annual season brochure. Each season, the look and feel of the brochure was devised in the spirit of keeping the Joyce brand fresh, energetic, and vibrant through showcasing diverse dance troupes from the world and reflecting Joyce’s mission of supporting the art of choreography, and making the artform accessible for wider audiences. At the Joyce, dancers challenge in pushing their boundary of surrounding space or a stage through their physical expression. This essence of the art form instills to inspire initial creative direction. The dancers’ kinetic energy also found in photographs often guides to establish visual tensions and dialogues in layout.
Ryo’s involvement with projects spanned a wide range of responsibility that included ideation of a visual theme that dictates each season’s art direction, design implementation, and printing supervision while managing client communication and production timeline.
Since its opening in 1982 in New York City, The Joyce Theater has been an internationally acclaimed home for dance. Residing in a quintessential New York building, formerly housed the Elgin Theater, a defunct movie theater, Joyce Theater has thrived in one of New York City’s most culturally vibrant Chelsea neighborhoods.
For over a decade, Ryo directed Joyce brand design, including advertising campaigns, collateral, and, perhaps most significantly, the Theater’s bi-annual season brochure. Each season, the look and feel of the brochure was devised in the spirit of keeping the Joyce brand fresh, energetic, and vibrant through showcasing diverse dance troupes from the world and reflecting Joyce’s mission of supporting the art of choreography, and making the artform accessible for wider audiences. At the Joyce, dancers challenge in pushing their boundary of surrounding space or a stage through their physical expression. This essence of the art form instills to inspire initial creative direction. The dancers’ kinetic energy also found in photographs often guides to establish visual tensions and dialogues in layout.
Ryo’s involvement with projects spanned a wide range of responsibility that included ideation of a visual theme that dictates each season’s art direction, design implementation, and printing supervision while managing client communication and production timeline.
Since its opening in 1982 in New York City, The Joyce Theater has been an internationally acclaimed home for dance. Residing in a quintessential New York building, formerly housed the Elgin Theater, a defunct movie theater, Joyce Theater has thrived in one of New York City’s most culturally vibrant Chelsea neighborhoods.
For over a decade, Ryo directed Joyce brand design, including advertising campaigns, collateral, and, perhaps most significantly, the Theater’s bi-annual season brochure. Each season, the look and feel of the brochure was devised in the spirit of keeping the Joyce brand fresh, energetic, and vibrant through showcasing diverse dance troupes from the world and reflecting Joyce’s mission of supporting the art of choreography, and making the artform accessible for wider audiences. At the Joyce, dancers challenge in pushing their boundary of surrounding space or a stage through their physical expression. This essence of the art form instills to inspire initial creative direction. The dancers’ kinetic energy also found in photographs often guides to establish visual tensions and dialogues in layout.
Ryo’s involvement with projects spanned a wide range of responsibility that included ideation of a visual theme that dictates each season’s art direction, design implementation, and printing supervision while managing client communication and production timeline.
Fall 2012 & Winter 2013
Fall 2013 & Winter 2014
Fall 2013 & Winter 2014
Fall 2013 & Winter 2014
Fall 2011 & Winter 2012
Spring & Summer 2015
Fall 2016 & Winter 2017
Fall 2016 & Winter 2017
Fall 2016 & Winter 2017
Spring & Summer 2017
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