VISUAL IDENTITY
Lookout
SCOPE OF WORK INCLUDED
Concept, Design, Art Direction
COLLABORATORS
Robert Saywitz, Emotive Brands
Ben Katz, Emotive Brands
VISUAL IDENTITY
Lookout
SCOPE OF WORK INCLUDED
Concept, Design, Art Direction
COLLABORATORS
Robert Saywitz, Emotive Brands
Ben Katz, Emotive Brands
VISUAL IDENTITY
Lookout
SCOPE OF WORK INCLUDED
Concept, Design, Art Direction
COLLABORATORS
Robert Saywitz, Emotive Brands
Ben Katz, Emotive Brands
VISUAL IDENTITY
Lookout
SCOPE OF WORK INCLUDED
Concept, Design, Art Direction
COLLABORATORS
Robert Saywitz, Emotive Brands
Ben Katz, Emotive Brands
VISUAL IDENTITY
Lookout
SCOPE OF WORK INCLUDED
Concept, Design, Art Direction
COLLABORATORS
Robert Saywitz, Emotive Brands
Ben Katz, Emotive Brands
Founded in 2007, Lookout’s mission is to secure and empower our digital future in a privacy-focused world where mobility and cloud are essential to all we do for work and play. It enables us to protect our data, and to securely stay connected without violating our privacy and trust. Lookout is the leader in delivering integrated endpoint-to-cloud security to consumers, enterprises and government agencies, and partners with Fortune 500 companies.
With the influx of cloud data storage and mobile workforces, our data is more widely distributed than ever. Since networks are increasingly exposed, businesses have to give their employees the freedom to work in new ways, while at the same time minimizing risk.
Upon developing a new brand platform led by an idea, “The Freedom of Control”, distilling the concept into a visual expression is needed in order to differentiate its offers in the marketplace and communicate the new endeavor to all audiences.
Lookout offers the freedom to work without limits, secure in the knowledge that data and ideas can move safely and freely, allowing you to explore without boundaries.
This design was finalized in 2022.
Founded in 2007, Lookout’s mission is to secure and empower our digital future in a privacy-focused world where mobility and cloud are essential to all we do for work and play. It enables us to protect our data, and to securely stay connected without violating our privacy and trust. Lookout is the leader in delivering integrated endpoint-to-cloud security to consumers, enterprises and government agencies, and partners with Fortune 500 companies.
With the influx of cloud data storage and mobile workforces, our data is more widely distributed than ever. Since networks are increasingly exposed, businesses have to give their employees the freedom to work in new ways, while at the same time minimizing risk.
Upon developing a new brand platform led by an idea, “The Freedom of Control”, distilling the concept into a visual expression is needed in order to differentiate its offers in the marketplace and communicate the new endeavor to all audiences.
Lookout offers the freedom to work without limits, secure in the knowledge that data and ideas can move safely and freely, allowing you to explore without boundaries.
This design was finalized in 2022.
Founded in 2007, Lookout’s mission is to secure and empower our digital future in a privacy-focused world where mobility and cloud are essential to all we do for work and play. It enables us to protect our data, and to securely stay connected without violating our privacy and trust. Lookout is the leader in delivering integrated endpoint-to-cloud security to consumers, enterprises and government agencies, and partners with Fortune 500 companies.
With the influx of cloud data storage and mobile workforces, our data is more widely distributed than ever. Since networks are increasingly exposed, businesses have to give their employees the freedom to work in new ways, while at the same time minimizing risk.
Upon developing a new brand platform led by an idea, “The Freedom of Control”, distilling the concept into a visual expression is needed in order to differentiate its offers in the marketplace and communicate the new endeavor to all audiences.
Lookout offers the freedom to work without limits, secure in the knowledge that data and ideas can move safely and freely, allowing you to explore without boundaries.
This design was finalized in 2022.
Founded in 2007, Lookout’s mission is to secure and empower our digital future in a privacy-focused world where mobility and cloud are essential to all we do for work and play. It enables us to protect our data, and to securely stay connected without violating our privacy and trust. Lookout is the leader in delivering integrated endpoint-to-cloud security to consumers, enterprises and government agencies, and partners with Fortune 500 companies.
With the influx of cloud data storage and mobile workforces, our data is more widely distributed than ever. Since networks are increasingly exposed, businesses have to give their employees the freedom to work in new ways, while at the same time minimizing risk.
Upon developing a new brand platform led by an idea, “The Freedom of Control”, distilling the concept into a visual expression is needed in order to differentiate its offers in the marketplace and communicate the new endeavor to all audiences.
Lookout offers the freedom to work without limits, secure in the knowledge that data and ideas can move safely and freely, allowing you to explore without boundaries.
This design was finalized in 2022.
Founded in 2007, Lookout’s mission is to secure and empower our digital future in a privacy-focused world where mobility and cloud are essential to all we do for work and play. It enables us to protect our data, and to securely stay connected without violating our privacy and trust. Lookout is the leader in delivering integrated endpoint-to-cloud security to consumers, enterprises and government agencies, and partners with Fortune 500 companies.
With the influx of cloud data storage and mobile workforces, our data is more widely distributed than ever. Since networks are increasingly exposed, businesses have to give their employees the freedom to work in new ways, while at the same time minimizing risk.
Upon developing a new brand platform led by an idea, “The Freedom of Control”, distilling the concept into a visual expression is needed in order to differentiate its offers in the marketplace and communicate the new endeavor to all audiences.
Lookout offers the freedom to work without limits, secure in the knowledge that data and ideas can move safely and freely, allowing you to explore without boundaries.
This design was finalized in 2022.
The new identity design is based on a dynamic frame of reference. The idea that protection should be fluid and limitless. The suggestion of the literal frame acts as a container and barrier, but also a portal.
Transformation of the core idea distilled into graphic expression.
1. Complete protection. Unified platform.
Controlled environment
2. Dynamic window. Implied boundaries.
Canvas for expression.
3. Freedom without constraint. Security
without limits.
The new identity design is based on a dynamic frame of reference. The idea that protection should be fluid and limitless. The suggestion of the literal frame acts as a container and barrier, but also a portal.
Transformation of the core idea distilled into graphic expression.
1. Complete protection. Unified platform.
Controlled environment
2. Dynamic window. Implied boundaries.
Canvas for expression.
3. Freedom without constraint. Security
without limits.
The new identity design is based on a dynamic frame of reference. The idea that protection should be fluid and limitless. The suggestion of the literal frame acts as a container and barrier, but also a portal.
Transformation of the core idea distilled into graphic expression.
1. Complete protection. Unified platform. Controlled environment
2. Dynamic window. Implied boundaries. Canvas for expression.
3. Freedom without constraint. Security without limits.
The new identity design is based on a dynamic frame of reference. The idea that protection should be fluid and limitless. The suggestion of the literal frame acts as a container and barrier, but also a portal.
Transformation of the core idea distilled into graphic expression.
1. Complete protection. Unified platform. Controlled environment
2. Dynamic window. Implied boundaries. Canvas for expression.
3. Freedom without constraint. Security without limits.
The new identity design is based on a dynamic frame of reference. The idea that protection should be fluid and limitless. The suggestion of the literal frame acts as a container and barrier, but also a portal.
Transformation of the core idea distilled into graphic expression.
1. Complete protection. Unified platform.
Controlled environment.
2. Dynamic window. Implied boundaries.
Canvas for expression.
3. Freedom without constraint. Security
without limits.
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