BRAND IDENTITY
Penn Museum
SCOPE OF WORK INCLUDED
Design, Art Direction, Brand Guidelines
BRAND IDENTITY
Penn Museum
SCOPE OF WORK INCLUDED
Design, Art Direction, Brand Guidelines
BRAND IDENTITY
Penn Museum
SCOPE OF WORK INCLUDED
Design, Art Direction, Brand Guidelines
BRAND IDENTITY
Penn Museum
SCOPE OF WORK INCLUDED
Design, Art Direction, Brand Guidelines
BRAND IDENTITY
Penn Museum
SCOPE OF WORK INCLUDED
Design, Art Direction, Brand Guidelines
Penn Museum, dubbed as “America‘s museum of ancient worlds”, is an archaeology and anthropology museum associated with the University of Pennsylvania. The museum’s brand overhaul underwent just before it unveils several galleries following a multimillion-dollar renovation that will set it apart from the university’s branding: the university’s coat of arms and the same traditional typeface. The renovation includes reopening of 8,000 square feet of gallery space in March 2019, along with a renovated main entrance and refurbished auditorium.
In the great effort of demystifying the public perception that the museum is open only to people at the University of Pennsylvania, the new brand identity was designed to convey a spirit of openness and an impression that this is a museum for everyone.
After rigorous phases of a mission development process, brand positioning and nomenclature, the visual language of the new brand identity came to fruition. The wide letter “M” of the new logo symbolizes the museum as a gateway to embark for a journey of human story. The two arches of the M resemble two A’s, symbolizing the museum’s speciality in archaeology and anthropology. The result is the new Penn Museum visual identity that steps away from Penn’s brand expression through its modern, clean, and approachable vernacular.
Penn Museum, dubbed as “America‘s museum of ancient worlds”, is an archaeology and anthropology museum associated with the University of Pennsylvania. The museum’s brand overhaul underwent just before it unveils several galleries following a multimillion-dollar renovation that will set it apart from the university’s branding: the university’s coat of arms and the same traditional typeface. The renovation includes reopening of 8,000 square feet of gallery space in March 2019, along with a renovated main entrance and refurbished auditorium.
In the great effort of demystifying the public perception that the museum is open only to people at the University of Pennsylvania, the new brand identity was designed to convey a spirit of openness and an impression that this is a museum for everyone.
After rigorous phases of a mission development process, brand positioning and nomenclature, the visual language of the new brand identity came to fruition. The wide letter “M” of the new logo symbolizes the museum as a gateway to embark for a journey of human story. The two arches of the M resemble two A’s, symbolizing the museum’s speciality in archaeology and anthropology. The result is the new Penn Museum visual identity that steps away from Penn’s brand expression through its modern, clean, and approachable vernacular.
Penn Museum, dubbed as “America‘s museum of ancient worlds”, is an archaeology and anthropology museum associated with the University of Pennsylvania. The museum’s brand overhaul underwent just before it unveils several galleries following a multimillion-dollar renovation that will set it apart from the university’s branding: the university’s coat of arms and the same traditional typeface. The renovation includes reopening of 8,000 square feet of gallery space in March 2019, along with a renovated main entrance and refurbished auditorium.
In the great effort of demystifying the public perception that the museum is open only to people at the University of Pennsylvania, the new brand identity was designed to convey a spirit of openness and an impression that this is a museum for everyone.
After rigorous phases of a mission development process, brand positioning and nomenclature, the visual language of the new brand identity came to fruition. The wide letter “M” of the new logo symbolizes the museum as a gateway to embark for a journey of human story. The two arches of the M resemble two A’s, symbolizing the museum’s speciality in archaeology and anthropology. The result is the new Penn Museum visual identity that steps away from Penn’s brand expression through its modern, clean, and approachable vernacular.
Penn Museum, dubbed as “America‘s museum of ancient worlds”, is an archaeology and anthropology museum associated with the University of Pennsylvania. The museum’s brand overhaul underwent just before it unveils several galleries following a multimillion-dollar renovation that will set it apart from the university’s branding: the university’s coat of arms and the same traditional typeface. The renovation includes reopening of 8,000 square feet of gallery space in March 2019, along with a renovated main entrance and refurbished auditorium.
In the great effort of demystifying the public perception that the museum is open only to people at the University of Pennsylvania, the new brand identity was designed to convey a spirit of openness and an impression that this is a museum for everyone.
After rigorous phases of a mission development process, brand positioning and nomenclature, the visual language of the new brand identity came to fruition. The wide letter “M” of the new logo symbolizes the museum as a gateway to embark for a journey of human story. The two arches of the M resemble two A’s, symbolizing the museum’s speciality in archaeology and anthropology. The result is the new Penn Museum visual identity that steps away from Penn’s brand expression through its modern, clean, and approachable vernacular.
Penn Museum, dubbed as “America‘s museum of ancient worlds”, is an archaeology and anthropology museum associated with the University of Pennsylvania. The museum’s brand overhaul underwent just before it unveils several galleries following a multimillion-dollar renovation that will set it apart from the university’s branding: the university’s coat of arms and the same traditional typeface. The renovation includes reopening of 8,000 square feet of gallery space in March 2019, along with a renovated main entrance and refurbished auditorium.
In the great effort of demystifying the public perception that the museum is open only to people at the University of Pennsylvania, the new brand identity was designed to convey a spirit of openness and an impression that this is a museum for everyone.
After rigorous phases of a mission development process, brand positioning and nomenclature, the visual language of the new brand identity came to fruition. The wide letter “M” of the new logo symbolizes the museum as a gateway to embark for a journey of human story. The two arches of the M resemble two A’s, symbolizing the museum’s speciality in archaeology and anthropology. The result is the new Penn Museum visual identity that steps away from Penn’s brand expression through its modern, clean, and approachable vernacular.
The wide letter “M” of the new logo symbolizes the museum as a gateway to embark for a journey of human story. The two “arches” of the ”M“ are structured by mirroring two A’s from ”Archaeology” and “Anthropology”, symbolizing the museum’s speciality in archaeology and anthropology.
The wide letter “M” of the new logo symbolizes the museum as a gateway to embark for a journey of human story. The two “arches” of the ”M“ are structured by mirroring two A’s from ”Archaeology” and “Anthropology”, symbolizing the museum’s speciality in archaeology and anthropology.
The wide letter “M” of the new logo symbolizes the museum as a gateway to embark for a journey of human story. The two “arches” of the ”M“ are structured by mirroring two A’s from ”Archaeology” and “Anthropology”, symbolizing the museum’s speciality in archaeology and anthropology.
The wide letter “M” of the new logo symbolizes the museum as a gateway to embark for a journey of human story. The two “arches” of the ”M“ are structured by mirroring two A’s from ”Archaeology” and “Anthropology”, symbolizing the museum’s speciality in archaeology and anthropology.
The wide letter “M” of the new logo symbolizes the museum as a gateway to embark for a journey of human story. The two “arches” of the ”M“ are structured by mirroring two A’s from ”Archaeology” and “Anthropology”, symbolizing the museum’s speciality in archaeology and anthropology.
Members’ Magazine, ”Expedition“
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